Libbs – Yellow September

Awareness campaign

Challenge

Make Libbs a leader in the discussion about suicide and depression, creating engagement with different audiences during Yellow September.

Solution

To organize a free chat for the audience with a psychiatrist and Youtuber. To engage people on the theme and guarantee a massive attendance on the event day, the following 360° actions were proposed:

Adaptation of exhibition of dance project against depression in Virtual Reality for submittal to influencers and opinion leaders

Street furniture (digital clocks at Av. Paulista)

Distribution of yellow roses with invitations

Press kits submittal to influencers

National press disclosure and Facebook event, with boost

Results

1.5 million people impacted at Av. Paulista

350 thousand people in the exhibit

Over 20 thousand people impacted by influencers

16 press publications

500 roses distributed

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