Content Studio is a space carefully developed to stimulate the production of audiovisual and interactive material in a fast and creative manner. Integrating planning and execution in the same physical site offers several advantages to brands, but the biggest one is to prevent the creative concept from getting lost in the outsourcing of services to suppliers with rudimentary experience in communication processes.
Before publishing a line of content, it is important to understand the brand values. These values will serve as grounding to establish lasting and relevant conversations with audiences. In the planning stage, the success metrics are also established, that is, the rulers to be used to measure deliveries.
In the last decade, the market has experienced the rising of content production by brands. Today, the mediation for the brands’ interaction with their audience is made through videos, infographics, podcasts and contents capable of sustaining the dialog and also offering relevant and useful materials in people’s daily life.
One of the most interesting aspects of the digital marketing work is the convenience to track the campaigns’ achievement. Each and every digital action offers infinite possibilities of performance measurement. Needless to say, this work does not end in the brand monitoring itself, as it is also capable of offering valuable insights on consumers’ wishes and behaviors.