Imagem Corporativa data and trends core produces metrics for objectively assessing brand reputation and companies, using methodologies that combine sources primary and secondary, establishing parameters of benchmarking and standards segmented by sector.
We employ advanced statistical techniques to analyze a vast amount of data, allowing us to identify patterns and trends crucial for strategic communication and image management.
We monitor the evolution of image and communication over time, providing diagnoses that reflect not only the current state, but also the trajectory of brands in the market.
We combine information from primary and secondary sources to build a detailed and reliable picture, establishing benchmarks and standards segmented by sector, essential for effective benchmarking.
Statistical and historical analyses: Statistical analyzes provide a comprehensive overview of the evolution and impact of actions on the image of brands and companies.
Crisis tracking and diagnosis: Through quantitative and qualitative tracking of communication vectors, both on social networks and news content platforms, the center carries out rapid diagnoses of possible crises and offers support for action plans.
Description of how these indicators help monitor a brand's presence and influence in the media and in public conversations.
A tool that measures public perception of brand image over time, helping to identify opportunities and risks.
Quantitative and qualitative analysis of how specific themes impact brand reputation.
Studies on the most effective vehicles and means to transmit specific messages, using proprietary metrics.
Survey of messages with high potential appeal, adapted to the repertoire of the market.
Continuous monitoring of organic and activated Share of Voice, with analysis of mention peaks and relevance.
Monitoring changes in tone of voice and brand perception, essential for diagnosing normal conditions and emergency crises.
To develop metrics and collect data, Imagem Corporativa relies on local partners and important international institutes, such as Grady College – University of Georgia’s Digital Journalism Lab, USA, and Opinium – Institute based in London, which maintains online panels representative of the populations of countries in Europe and the USA.
