Challenge
Developing the brand’s image in Brazil
Strategy
- Establishing processes with international interfaces.
- Crafting a strategy for positioning and showcasing products in specialized, luxury, women’s, and men’s media.
- Event planning and execution for the opening of the first store.
- International integration: event coverage and featuring celebrity brand ambassadors.
Results
- Boutique opening attended by 300 VIPs and generating over R$4 million in media exposure.
