Challenge
Positioning Uber in the Brazilian market by regulating services in operational cities and enhancing the company’s image among key stakeholders.
Strategy
- Developing initiatives to strengthen relationships with the press.
- Engaging digital influencers through targeted actions.
- Implementing multimedia campaigns and crisis prevention measures.
Results
- 50 news stories published daily.
- 70 press inquiries per week.
- 21 relationship-building meetings with Tier 1 media outlets.
