{"version":"1.0","provider_name":"IC","provider_url":"https:\/\/iccom.com.br\/en","title":"Client Boehringer Ingelheim: A Journey Towards GPTW Certification - IC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NzfNopWzoQ\"><a href=\"https:\/\/iccom.com.br\/en\/case\/client-boehringer-ingelheim-a-journey-towards-gptw-certification\/\">Client Boehringer Ingelheim: A Journey Towards GPTW Certification<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/iccom.com.br\/en\/case\/client-boehringer-ingelheim-a-journey-towards-gptw-certification\/embed\/#?secret=NzfNopWzoQ\" width=\"600\" height=\"338\" title=\"&#8220;Client Boehringer Ingelheim: A Journey Towards GPTW Certification&#8221; &#8212; IC\" data-secret=\"NzfNopWzoQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/iccom.com.br\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/iccom.com.br\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/BI.png","thumbnail_width":1115,"thumbnail_height":350,"description":"Challenge In May 2022, Imagem Corporativa was tasked with developing an internal communication strategy for Boehringer Ingelheim to engage and inspire employees to voluntarily participate in the Great Place to Work (GPTW) survey. Achieving GPTW certification was a key component of the company&#8217;s plan to strengthen its employer brand and improve organizational climate. Strategy The [&hellip;]"}