{"version":"1.0","provider_name":"IC","provider_url":"https:\/\/iccom.com.br\/en","title":"Client Mars Petcare: Guardians of the Purrs WHISKAS\u00ae - IC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9p2WrsL8O7\"><a href=\"https:\/\/iccom.com.br\/en\/case\/client-mars-petcare-guardians-of-the-purrs-whiskas\/\">Client Mars Petcare: Guardians of the Purrs WHISKAS\u00ae<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/iccom.com.br\/en\/case\/client-mars-petcare-guardians-of-the-purrs-whiskas\/embed\/#?secret=9p2WrsL8O7\" width=\"600\" height=\"338\" title=\"&#8220;Client Mars Petcare: Guardians of the Purrs WHISKAS\u00ae&#8221; &#8212; IC\" data-secret=\"9p2WrsL8O7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/iccom.com.br\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/iccom.com.br\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/MARS-PETCARE-RONRONADOS.jpg","thumbnail_width":1143,"thumbnail_height":762,"description":"Overview WHISKAS\u00ae, one of Mars Inc.&#8217;s leading global cat food brands, launched the \u201cGuardians of the Purrs\u201d campaign in April 2024, aimed at combating animal mistreatment and abandonment. The brand challenged Imagem Corporativa to amplify the communication campaign by introducing innovative ideas that combined traditional PR with Brand PR strategies. Given WHISKAS\u00ae&#8217;s wide-ranging audience across [&hellip;]"}