Analysis of results and correction of routes or expansion of the potential result.
Reading scenarios and points of impact to adopt strategies.
DATA DRIVEN
Relationship strategies focused on results in the interaction with the press, influencers, governmental and institutional bodies, among others.
Videos, podcasts, social media, infographics, monitoring and creating quality content for your brand or professional profile.
Conducting sectoral and conjuncture studies, research and data analysis to support Communication strategies.
Development of strategies to build influence, authority and engagement in social networks and other digital channels.
Programs designed to protect and optimize reputation, including crisis prevention and management.
Management of internal vehicles, direct communication, events, campaigns and corporate social networks. Development and support on several fronts of Employer Branding and Employee Experience.
Bridge with partners around the world for benchmarking, projects and research.
Walk4Good is the IC Group company created in 2017 specializing in sustainability, social responsibility and social impact with a Communication perspective.
We operate in Brasília and can outline public affairs and advocacy strategies for your brand.
We are a reference in development programs and communication training. We develop customized solutions to improve the performance of executives in the relationship with strategic audiences. There are more than 15 training formats that cover services aimed at media training, workshops, ESG practices, storytelling, among others.
Let´s talk!We are particularly concerned with the quality of our work processes. We conduct an NPS survey annually to monitor and continuously improve our customer service. Here, everything is real.
Analysis of results and correction of routes or expansion of the potential result.
Reading scenarios and points of impact to adopt strategies.
DATA DRIVEN
Monitoring conversations and initiatives to generate opportunities.
Production of content aligned with the core of the communication project, reflecting the company's purpose and where it wants to go.
INTEGRATED COMMUNICATION
Use of communication tools – going beyond the traditional press release.
Proposals for complementary actions, amplification and suggestions for integration with other communication disciplines.
CREATIVITY AND INNOVATION
Positive relationship agenda with stakeholders.
Amplify conversations and give visibility to topics of interest.
REPORT AND ENGAGEMENT
We create unique and
differentiated strategies
that help companies
to achieve your goals.
Daily clipping tracking
Analysis of key opportunities, when necessary
Monitoring of triggered influencers
Engagement: rate of influencer interactions
Weekly report with the main activities
Monthly report with KPIs and monitoring and evolution of goals
Report of specific activation activities with influencers and opinion formers
(printed, online and influencers)
(print and online vehicles)
(reach of vehicles and profiles) - Organic results with influencer posts or stories