Chalenge
Make Libbs a leader in the discussion about suicide and depression, creating engagement with different audiences during Yellow September.
Strategy
- To organize a free chat for the audience with a psychiatrist and Youtuber. To engage people on the theme and guarantee a massive attendance on the event day, the following 360° actions were proposed:
- Adaptation of exhibition of dance project against depression in Virtual Reality for submittal to influencers and opinion leaders
- Street furniture (digital clocks at Av. Paulista)
- Distribution of yellow roses with invitations
- Press kits send to influencers
- National press disclosure and Facebook event, with boost
Results
- 1.5 million people impacted at Av. Paulista
- 350 thousand people in the exhibit
- Over 20 thousand people impacted by influencers
- 16 press publications
- 500 roses distributed